Subversive, seductive, and provocative.
YSL Beauty is all about pushing the boundaries and empowering people to embrace who their authentic selves. We embodied this very essence by connecting with beauty addicts through engaging posts and activations, beyond the digital realm.
Accelerate engagement between the cutting-edge brand and fans alike.
We walked the bold line of the unparalleled fashion and beauty house, and created unique
experiences that served Malaysian beauty fans across all backgrounds.
YSL BEAUTY HOTEL MALAYSIA
Spotted - everyone who was anyone lining up for YSL Beauty's digitally immersive, 3-floor event located in Jalan Hang Kasturi, Kuala Lumpur.
Fans could indulge in the hype by:
HIGH ON STARS
We wanted to make our fans shine brighter than stars. The 3-week campaign activation that utilised an AR Filter, offered glitz, glam, and the chance of winning dazzling prizes in a simple 3-step process:
We radically changed their socials by challenging the norm and daring to break away from traditional social expectations.
By reinventing the way that YSL Beauty engaged with their fans, we created rewarding experiences that kept beauty fans coming back for more.
Reviving presence amongst fans with a complete takeover of YSL Beauty's Facebook page and ads, including:
We redefined beauty with even bolder results.*