YVES SAINT LAURENT BEAUTÉ MALAYSIA
Subversive, seductive, and provocative.
YSL Beauty is all about pushing the boundaries and empowering people to embrace who their authentic selves. We embodied this very essence by connecting with beauty addicts through engaging posts and activations, beyond the digital realm.
LE OBJECTIVE
Accelerate engagement between the cutting-edge brand and fans alike.
- Plan, create, and schedule monthly social posts and ads with day-to-day community management.
- Increase reach and growth on their social platform that has been stagnant since 2018.
- Celebrate and reward YSL Beauty's fans through social and phygital activations.
DARE TO GO BEYOND
We walked the bold line of the unparalleled fashion and beauty house, and created unique
experiences that served Malaysian beauty fans across all backgrounds.
020 INTEGRATION
YSL BEAUTY HOTEL MALAYSIA
Spotted - everyone who was anyone lining up for YSL Beauty's digitally immersive, 3-floor event located in Jalan Hang Kasturi, Kuala Lumpur.
Fans could indulge in the hype by:
- Flashing the QR keycard at entrance.
- Completing the checkpoints on every floor.
- Checking out with YSL Beauty gifts.
DIGITAL ACTIVATION
HIGH ON STARS
We wanted to make our fans shine brighter than stars. The 3-week campaign activation that utilised an AR Filter, offered glitz, glam, and the chance of winning dazzling prizes in a simple 3-step process:
- Scan QR code to check in.
- Launch the AR filter.
- Snap, share, and win!
THE RESULTS
OPEN
12.5K
CAPTURES
1.3K
DEFYING THE RULES
We radically changed their socials by challenging the norm and daring to break away from traditional social expectations.
By reinventing the way that YSL Beauty engaged with their fans, we created rewarding experiences that kept beauty fans coming back for more.
SOCIAL MEDIA MANAGEMENT
@YSLBEAUTYMALAYSIA
Reviving presence amongst fans with a complete takeover of YSL Beauty's Facebook page and ads, including:
- Monthly creation of social posts and ads for Facebook, Instagram, and YouTube that stand out from the crowd.
- Social and campaign proposals based on the seasonal calendar, special events, and limited edition products.
LE RESULT
We redefined beauty with even bolder results.*
LIKES
OVER 100K
ORGANIC REACH
OVER 114%
FOLLOWS
OVER 100K
PAID ENGAGEMENT
OVER 64%