ASTRO TUTOR TV UPSR
Tutor TV is Malaysia's first dedicated revision channel aimed at helping students prepare for their mandatory national examinations.
The UPSR students however, dislike studying—what they do like are superheroes and playing games. Competing with friends, beating high scores, and unlocking levels give them a sense of progress; making them feel like winners.
THE OBJECTIVE
Make studying a 'winning' experience:
- Shift their mindset from 'studying is boring' to 'studying is fun'
- Reward their progress so they continue to come back for more
A GAMIFIED EDU EXPERIENCE
We turned the TutorTV UPSR online portal into the ultimate Superhero training ground! The more revisions they do, the more they level-up and collect rewards to 'beat' UPSR.
HOW IT WORKS
- Create their own avatar profile
- Answer bite-sized quizzes to earn points
- Unlock new superpowers whenever they hit certain levels
- Download tips, essay examples and articles
THE RESULT
The superhero concept got our students excited about studying and kept them engaged as they advanced through the game.
TOTAL USERS
125K
AVERAGE TIME SPENT
12.5 MINS
TOTAL PAGE VIEWS
4.4 MIL
QUESTIONS ANSWERED
523K
TOTAL SUPERPOWERS USED
11K