Urbanscapes is one of the longest-running creative arts festivals in Malaysia, founded with the aim to bring together creative communities from the fields of music, the arts, design, film, and everything in between.
The brief was to take Urbanscapes 2018 to the next level by fusing fun digital experiences that would engage our young target audience, before and throughout the festival.
We launched the app as an on-the-go digital hub that serves meaningful and engaging content throughout the festival period.
As part of the #reimagineKL theme, we collaborated with local artists
to let users experience the city via Augmented Reality.
Visually striking monsters welcome festival goers to the heart of the party at 2, Jalan Hang Kasturi AKA the Urbanscapes House.
The Orang-orang symbolises the River of Life initiative, a 'guardian' that has transformed the river stretch along Masjid Jamek.
The release of particles that gradually form into the word 'Urbanscapes' signifies Urbanscapes support towards the Biji-biji Initiative
An AR party that's happening in the basement of Urbanscapes House itself.