With a partnership that has spanned over 15 years, our journey with IKEA began in 2006 with email marketing solutions. Since then, our portfolio has grown to include various membership-led projects for the S.E.A region.


We manage four main sites within the IKEA ecosystem:

  1. IKEA Family - A lifetime membership programme where members get access to the latest offers, perks, and events.
  2. IKEA småles - The IKEA Kids Club for all Smålish citizens aged 4 to 12 years old.
  3. IKEA Soft Toy Drawing Competition - An annual event where kids are invited to design their dream toy. Winning entries are then turned into actual soft toys.
  4. IKEA SG Young Designer Award - Voting-enabled website featuring design submissions by Singapore’s talented tertiary students.


In 2019, we reached a new milestone with an expanded maintenance role within the region.

Website Design & Development

A branding refresh based on global brand CI.

Regional Updates & Support

Monthly content refresh for website and troubleshooting for portal and kiosk features.

CRM Portal Development & Integration

Partnership with 3rd party vendor for Membership portal management. This covers features like:

  • Points system
  • Transaction history
  • Appointment bookings
  • Member-exclusive content