Since 1851, Kiehl's prides itself on its strong heritage, iconic products and expert skin consultants. In 2008, Kiehl's hit the shores of Malaysia - a country filled with vibrant cities, iconic landmarks; and people from different cultures, races and traditions.
Celebrate Kiehl's 10th year in Malaysia by bringing the best of the brand and the country together.
We took the very essence of Kiehl's and Malaysia and turned it into an Interactive Virtual City! Through mobile gyroscope technology, fans could zoom in, move around for a panoramic view that spanned from the cityscape, all the way to the streets and individual citizens. We collaborated with Marcus Chee, a Malaysian artist to create digital versions of key brand heritage icons, ambassadors, and landmarks throughout the different Malaysian cities.
Ingredients, products, and brand elements were also placed in the form of weekly challenges, for fans to discover.
Fans customised their virtual citizen, then create their story to tell us how the brand change their lives.
It was a huge celebration in the City of Festivities!