NIKE.COM/SNKRS gives Sneakerheads direct access to explore and buy the hottest, limited edition kicks from the brand. Here, fans can also get the latest updates, and be the first to cop exclusive releases.
The brand wanted to raise awareness at the biggest street culture festival in the country, Platform 66. While other brands had huge setups, Nike went guerilla via a disruptive digital takeover.
We invited Sneakerheads to cop 4 of the hottest, limited edition sneakers.
Just show up, check-in, and stay tuned for the drops via the LINE app.
STEP 1: REGISTER TO START
Login to LINE app to enter the virtual drop.
STEP 2: CHECK-IN AT PLATFORM 66
Scan unique QR Code at Nike Check-In Zones. Then, chat with LINE chatbot for bite-sized content updates.
STEP 3: COP THE DROP
Be the first to purchase when the notification drops on LINE app.