The new groundbreaking NIKE React foam offers a leap forward in lightweight support, durability, and responsive energy return.
Create a fresh new way for runners to explore and try the shoe. We achieved this by reimagining the in-store trialling experience across 3 seasons:
The entire experience started and ended with their social platform of choice, LINE.
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The final touch? A video memento to celebrate their trialling that they can download and share easily on their socials.
This set a new benchmark for NIKE Shoe Trialling beyond just the treadmill. We continue to explore and create new experiences that truly allow our runners to experience the Best of NIKE in every shoe.