INTRODUCING NIKE EPIC REACT FLYKNIT
The new groundbreaking NIKE React foam offers a leap forward in lightweight support, durability, and responsive energy return.
THE OBJECTIVE
Create a fresh new way for runners to explore and try the shoe. We achieved this by reimagining the in-store trialling experience across 3 seasons:
- Instant Go - A mini gamification that auto-detects runners' movements. They then received a post-trialling video with digital INSTANT GO themed stickers that reflected the shoe USP.
- World of React - An immersive game world designed based on the NIKE REACT's key innovations. Runners could use their collected points to unlock exclusive NIKE rewards.
- Collaboration - The latest version introduced a social element where Athletes needed to collaborate with their Run Buddies to collect as many points as they could to unlock rewards and experiences.
MOBILE-FIRST, LINE INTEGRATED
The entire experience started and ended with their social platform of choice, LINE.
Visit Store
Check In & Scan QR Code
Trialling Experience
Receive Memento
Purchase React
PERSONALISED MEMENTOS
The final touch? A video memento to celebrate their trialling that they can download and share easily on their socials.
THE EVOLUTION CONTINUES
This set a new benchmark for NIKE Shoe Trialling beyond just the treadmill. We continue to explore and create new experiences that truly allow our runners to experience the Best of NIKE in every shoe.
