An annual celebration where collectors, creators, and enthusiasts come together to celebrate the iconic shoe that has been around since 1987.
This anticipated cultural event introduces sneakerheads to the latest Air Max collaborations and drops.
We were tasked to promote Nike Air Max latest launch through LINE, the main communication platform of Thai sneakerheads.
Sneakerheads could evolve into the future through Nike Air Studio Hub, for the latest on Nike Air Max, invites to exclusive events, access to the virtual queue, and inspirational Nike Pionairs stories in the hub for everything Air Max.
Created in collaboration with Warhead, an artist from Thailand. By completing activities at the store,
their Avatars would receive cool looks and gear.
A countdown began 24 hours before the Digital Queue started. Sneaker lovers could join by:
Those with the most accumulated looks unlocked could redeem:
Nike Air Avatar went big and got bigger results.
OVER 16 MILLION
OVER 1.9 MILLION