SNKRS
NIKE.COM/SNKRS gives Sneakerheads direct access to explore and buy the hottest, limited edition kicks from the brand. Here, fans can also get the latest updates, and be the first to cop exclusive releases.
BUILDING PRESENCE IN THAILAND
The brand wanted to raise awareness at the biggest street culture festival in the country, Platform 66. While other brands had huge setups, Nike went guerilla via a disruptive digital takeover.
An Exclusive Virtual-only Sneaker Drop
We invited Sneakerheads to cop 4 of the hottest, limited edition sneakers.
Just show up, check-in, and stay tuned for the drops via the LINE app.
The Digital Journey
STEP 1: REGISTER TO START
Login to LINE app to enter the virtual drop.
STEP 2: CHECK-IN AT PLATFORM 66
Scan unique QR Code at Nike Check-In Zones. Then, chat with LINE chatbot for bite-sized content updates.
STEP 3: COP THE DROP
Be the first to purchase when the notification drops on LINE app.
AMPING UP THE CROWD
Be the first to purchase when the notification drops on LINE app.
INSTANT SELLOUT
The sneakers were so highly anticipated that they were dropped and copped in a matter of minutes. The hottest of the four, Nike Air Force 1 Para Noise, sold out in seconds.