KIEHL'S 10TH YEAR ANNIVERSARY
Since 1851, Kiehl's prides itself on its strong heritage, iconic products and expert skin consultants. In 2008, Kiehl's hit the shores of Malaysia - a country filled with vibrant cities, iconic landmarks; and people from different cultures, races and traditions.
THE OBJECTIVE
Celebrate Kiehl's 10th year in Malaysia by bringing the best of the brand and the country together.
- Celebrate and reward Kiehl's fans who helped build the brand.
- Revisit brand heritage and fan stories with a fun interactive contest.
CITY OF FESTIVITIES
We took the very essence of Kiehl's and Malaysia and turned it into an Interactive Virtual City! Through mobile gyroscope technology, fans could zoom in, move around for a panoramic view that spanned from the cityscape, all the way to the streets and individual citizens. We collaborated with Marcus Chee, a Malaysian artist to create digital versions of key brand heritage icons, ambassadors, and landmarks throughout the different Malaysian cities.
BRAND ELEMENTS
Ingredients, products, and brand elements were also placed in the form of weekly challenges, for fans to discover.
CREATE CITIZENS
Fans customised their virtual citizen, then create their story to tell us how the brand change their lives.
THE RESULT
It was a huge celebration in the City of Festivities!
REACH
7 MIL
CREATION
10.6K
IMPRESSION
27.2 MIL+
SUBMISSIONS
2K
